Roots is an energy drink brand with a mission is to encourage a vibrant and healthy lifestyle.

Collaborating with this brand was an enjoyable experience, as it aligns perfectly with my passion for healthy living.

I conducted an in depth research into the brands audience, goals/values, competitors and more.

I used this research to conduct a strong visual identity for this brand.

I addressed their main challenge of conveying a healthy lifestyle in an enjoyable way.

I crafted a cohesive branding package, including unique packaging, engaging social media visuals, and striking poster designs.

I used this research to conduct a strong visual identity for this brand.

Roots Branding