8AM Branding
Project Overview:
8AM is a brand dedicated to creating innovative sunrise lamps that redefine the waking experience. Their mission emphasizes the integration of light and harmony into your daily life, enhancing your morning routine.
Their lamps are designed not just to illuminate, but to transform daily routines into mindful and rejuvenating moments, reflecting the company's commitment to promoting a healthier lifestyle.
I selected a soft color palette for their branding to reflect their mission and connect with their target audience, creating an inviting identity that resonates emotionally.
I included a bird symbol to represent early mornings, capturing the essence of a new day and a sense of joy and energy. This design aligns perfectly with the brand's identity and resonates with its target audience.
The color palettes I selected are thoughtfully curated to embody the vibrant hues that emerge during a sunrise.
